Joe Whyte of HybridSEM talks about beginner web analytics and how to use it to measure and benchmark success for your marketing campaigns. Web Metrics is a crucial aspect of online marketing. Are you doing it right?
I haven’t done paid in a while, but I heard the beauty of Google Analytics now is that you don’t need any special tagging from Adwords. Is this correct? I assume you still have to tag Yahoo/MSN? I’m also curious why people use UTM anymore! Can’t you make the variable anything? Why is UTM so popular?
